10 Tips on Getting and Keeping Permission

10 Tips on Getting and Keeping Permission

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The increased focus on spam in email marketing also means an increased focus on permission. Sure, we’re all waiting and hoping for a solution to the spam problem but a foolproof solution has not yet been created. So, in the meantime, as permission-based email marketers, we need to stay diligent in our efforts to earn and keep the permission of our subscribers to the best of our ability.
Email Marketing for Small Business: What’s the Big Idea?

Email Marketing for Small Business: What’s the Big Idea?

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You’re considering email marketing to promote your business? Smart Move! Congratulations, you’re about to step into the world of email marketing – one of the smartest ways ever for developing your business. And to help you get started, here’s a bird’s-eye view of what email marketing’s all about – from planning, to getting your campaign going, to making it successful.
Using Google Apps to Grow Your Business

Using Google Apps to Grow Your Business

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Business owners are always looking for newer and better ways to improve their business and take it to the next level. Here are some simple solutions from Google on how you can take your business and make it grow faster and better:
Using QR Codes for marketing

Bridging the Gap Between Print and Internet Marketing

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Technology Bridging the Online and Offline World: Customers Get the Best of Both WorldsConnecting the Internet with [offline] printed collateral is on the minds of marketers all over the world. With the advent of tools like QR codes and SMS technology, marketers are in a perfect position to reach out to their offline audience. We've heard that everyone was moving to the Internet a few years ago and now to mobile. Smartphone technology lets customers use rich media for a range of purposes by accessing the Internet via their phone. It’s not uncommon to spot two-dimensional barcodes on flyers,...

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