Influencer marketing is based on the simple principle of word-of-mouth publicity but through the right people referred to as influencers. The job of a marketing company and influencer marketing is to identify such key influencers and rope them into an active marketing campaign for their products.

Get your emails opened with attention-grabbing taglines It happens all the time: You've written the content for your newsletter. You have all the articles perfectly squared away and laid out. Then you're faced with the task of writing a compelling subject line so irresistible that readers can't help but open and read your email. The good news is you can craft powerful subject lines and article headlines that will attract readers. Here are six key steps to making it happen.

Good content comes from within When it comes to ramping up an email marketing campaign, one of the biggest challenges small businesses and nonprofit organizations face is coming up with useful content to send out to permission-based mailing list subscribers. Yes, you could send the latest sales pitch or plea for donation, but if customers aren’t ready to part with their money, what value does that newsletter issue bring them?

Quality backlinks perform a crucial role in optimizing search engines and has a great effect on the volume of traffic you generate for your site. Without backlinks pointing at your site, it often becomes difficult to generate daily traffic. Backlinks provide the ability to drive new traffic to your site every day uninterruptedly.