event-marketingShow and tell would-be guests why they should come to your event
When promoting your event to potential attendees, it sometimes takes more than just an invite with the who, what, where, and when details to get guests to commit. To get people off the fence and clicking the Register button, you may need to give them a taste of what's to come at your gathering and share why they should attend.

There are a number of ways you can use content to promote your event via your invitation, event homepage, email newsletters, social media, and your website to hook people into coming to your gathering, whether it's a class, webinar, open house, fundraiser, or party. Most importantly, your event invitation and/or homepage should provide the benefit attendees will get out of coming to your event. You could list three things they will learn, show who their donations will benefit, or include some of the items that will be available for auction at your gathering.

But there is more content that can be used to whet the appetite of those you want to attend your event, content that can used beyond the invitation and event homepage:

Have speakers write a blog post: If there are guest speakers at your event, ask them to write a quick blog post or article that previews what they will be talking about during your event. If there are multiple speakers, you could roll out posts over a number of days during the registration period to build excitement. Spur engagement by asking readers and attendees what questions they would ask the speaker and have them post their thoughts in the blog comments or to your Facebook Page.

Post videos of scheduled speakers: Some guest speakers may have video of previous talks available on YouTube or other public video sharing sites. If so, link to the video in your event communications or embed the video on your website for people to see. Such videos could provide context to what will be covered at your event (homework for attendees) or give a taste of the speaker's style and flair.

Book excerpts: Are any of your speakers or guests published authors? Ask them if you can publish an excerpt from their books as a way to promote their appearance at your event. Authors always want publicity, and the content from the book will help demonstrate the expertise that will be on display during your seminar or class.

Post thought-provoking articles: Find an article online with a topic related to your event? Post it to your social media accounts or link to it from your blog and ask readers to share their thoughts. Make sure to tie the question back to your event!

Photos of previous events: If your event is recurring and you have photos from previous gatherings, post them to your website, event homepage, Flickr account, Facebook Page, and/or include a couple in your email newsletters as way to show what attendees can expect when they come to your next event.

Tweet with an event-specific hashtag before, during, and after the event: When tweeting about your event, include a special hashtag (e.g. #wineclass2020) in each tweet and encourage other Twitter-using attendees to do the same. This will allow you and all your attendees to track the conversations surrounding your event and discover fellow attendees without having to first follow everyone on the invitation list. Tools such as Twitter Search, HootSuite, and TweetChat are great for following specific hashtags.

Try posting your website articles or blog to any of these top article submission sites.

If you have had luck with any other Article submission sites, please let us know! We'll add it to our list.

local social media marketingThe writing is on the wall. Let's acknowledge that location based social media sites or LBS are here to stay. They are not only cool, they are profitably cool. If you have not started using any of these social media sites to promote your business, it is high time that you do so. These sites make it possible for you to stay in touch with prospective buyers. There are a hoard of location based social media, and it is quite tough to choose the right one among them. So, here's our list of top 5 location based social media sites, and the gist of what they can do for you business.

Foursquare: Right now it is the most popular mobile application around. Thanks to the ever increasing user list of this location based social media site, you can connect with a lot of people. This is perfect for those who have just started using LBS or have a newly opened business. You can use the sites reward point facilities and “mayor of the venue” offer to your benefit. Foursquare is always open to the suggestion of providing badges for your brand of business. This is a chance for you to suggest your brand name and get a badge, which your frequent visitors can get and display on their own individual pages.

Facebook Places: As obvious, Facebook too has also come up with its own location based site - Facebook Places. If you want to inform the world about your arrival, then this is the right application to use. Right now, it is best suited for iPhone users; however, it is believed that the company will bring out different versions for Android and BlackBerry phones as well.

Groupon: Use this location based social media site to advertise your brand name, special deals, discounts, and reward points. Groupon is, undoubtedly, a great place to get immediate attention of your customers. Moreover, you can also use the referral scheme to encourage your buyers to ask their friends to check in as well.

Blippy: Set your Blippy account and quite instantly, you will know what people think about your products. People post the reviews of products that they have purchased or the movie they have seen. This makes the site an ideal tool for knowing the pulse of the population. Open your page and find out what people are saying about your offerings or what improvements and changes, if any, they expect. The application allows it to be merged with Facebook updates too.

Loopt: Amongst the hordes of location-based social media sites, Loopt is another site that you can depend on. This is a good site to stay updated about people within your vicinity, a good tool to stay connected with your friends and contacts. Moreover, you can announce rewards and make promotional moves highlighting location-based discounts. Another facility is the ability to use Loopt Star Facebook game to let people win coupons.


As consumers are increasingly using various social networking platforms to know about and buy from brands, marketers too have changed their strategies to leverage the power of such media. Thus, it’s no wonder that visual social platforms like Instagram and Pinterest have become extremely popular among both the consumers and the brands. This is primarily because the human brain not only likes visuals, but is way more impacted by them as compared to mere texts. In fact, some research results have shown that as compared to text, people process pictures 60,000 times faster. What’s more, 90% of the information transmitted to a human brain falls under the visual category.

In the travel and tourism industry, many business owners are using photo sharing sites like Instagram and Pinterest to drive more business their way. Perhaps you too would love to join the bandwagon but are a little confused about making a choice between the two. While there is no harm in utilizing both of these extremely useful platforms, you might not have enough bandwidth to do the same always. This is where comes the question of deciding between the two. Here is a comparative study of Instagram and Pinterest that might be of help ­

Why should you choose Instagram?

  • After you take a photo or select a photo from the ones saved in your phone, you can edit and reedit the image. You can even use the multiple filters and applications to modify the final image of a destination to make it look more appealing to the prospective travelers.
  • While analyzing Instagram photo searches, you will be able to understand your target clientele better. Interact with your target audience, discuss about some particular images and thus, you can reach and tap into a hitherto untouched digital community.
  • Instagram is useful at each stage of a travel cycle, and not just for the stays. The images shared provide encouragement, guidance and inspiration during the stage of planning and even when the tour is in progress.
  • You can use Instagram to encourage people to share their travel photos. These images can then be broadcasted back to travelers who may be dreaming of a trip to that particular place one day, those who have just finished a tour there, or those who are yet to decide if they want to visit or not.
  • Tourism operators who are featured on Instagram posts can get a huge amount of additional enquiries, interests and bookings.

Things to consider:

  • With Instagram, you don't get any API access. As a result of this, you can't use any separate tools to publish.
  • In the Instagram pictures, links don't work in captions. This makes it a bit difficult for you to drive users to your website.
  • Instagram has limited integration capabilities with other social media platforms. This can cause problems when you want to link and share your Instagram pictures with other social media networks.
  • Another disadvantage of using Instagram is that it has limited scopes of advertising. Only big brands seem to be able to afford Instagram advertisements.

Why should you choose Pinterest?

  • It is already the third most popular social network, which attracts more than 1.3 million visitors every day.
  • It drives more referral traffic than the combined traffic of LinkedIn, Google+ and YouTube, and therefore, is an ideal tool for Search Engine Optimization (SEO).
  • It increases the visibility of your tourism business through the lively photos of different destinations.
  • With Place Pins, you can now add value to your boards by introducing new places to the prospective travelers and encouraging them to visit by giving the contact info that they can call for details or use to book a stay directly.

As a member of the travel and tourism industry, you can cash in on Pinterest, which focuses on the emotions and experiences of the travelers. This platform lets you offer better and information packed interactive maps and tourist guides to the travelers, many of whom may eventually become your clients.

Things to consider:

  • One of the toughest facts that you have to accept before jumping on the Pinterest bandwagon is that you just can’t talk only about your business and promote it unabashedly. You have to be completely discreet and subtle about your products or services while you focus on helping the travelers plan their tours.
  • Pinterest can't serve as the solitary social media site for your business. You can enjoy its benefits the best when you use it together with Facebook and Twitter. At present, it doesn't have the ability to go viral like other social media posts. You need to use travel related hashtags or a website link to make it reach your target audience quickly.

Thus, the final choice rests with you, but now can make an educated choice on selecting on what suits your travel and tourism business the best. Often, it’s the wisest to use both, if possible, and leverage the dual benefits that Pinterest and Instagram have to offer.

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