Blogging well is the bottom line whether you maintain a personal or business blog. However, a well-read business blog that gets quality traffic is a world away from sharing your opinions, reviews, and personal beliefs in your personal blog. Since your business blog is a tool to promote and grow your business, remember that you must always: Maintain a professional tone. Not resort to any kind of arguments, personal or otherwise. Remember, a businessman discusses his view points, doesn’t counter someone else’s. Not resort to the online footprint sharing strategy, the ‘I visit your blog, ...

Taking the leap into handling your own internet marketing? Tread lightly Interestingly, not everyone who uses internet marketing strategies for their businesses truly succeed. What makes this fact really alarming is that nearly 90 percent of people usually fail in this league. This high rate of failure makes us wonder about the reasons for it. While there are several reasons why internet marketing campaigns might fail, here are three major pitfalls to avoid. Not treating it as a business: One of the major reasons why internet marketers do not taste sweet success is because they are not rea...

Ever wonder why you need a subscribe form or to have your business connected on Facebook? Simply put, consumers want more information, sales and to feel they are in touch with those businesses they like and depend upon.

If you have been using blogs, e-newsletters or even SMS to interact with your clients, other businesses or individual customers, you would have noticed that there are times when your posts or newsletters are most effective. Given that these are popular modes of communication between B2B as well as B2C, it is obvious that there is nothing wrong with the strategy but with the execution. Delivery of blogs, e-newsletters or SMS means and includes the time as well as the days of the week when they are posted or sent. Whilst experts believe that each business has to work out its own strategy with...